CASE STUDY
Beefy Launch
2021
Building and Launching a Direct-to-Consumer Housewares Product Line from Scratch.
Beefy Brands, a completely new label in the houseware market starting from zero, needed a full 360 package to help launch its first product — Beefy Cups. Beefy Cups were their first attempt to penetrate the bland market segment with something fun, young, & energised.
They didn’t need an expensive “idea”. They needed real world results that would help elevate them as a potential contender in the market segment.
Not just any cups, Beefy Cups.
What we did.
To play in the market and get a head start, Beefy needed a complete brand & business solution. We helped Beefy from the ground up — working with e-commerce developers, designers, and product teams to craft a complete brand identity with startup constraints.
Operating with the scrappiness of a small business mentality, we were able to turn around not only a brand but a complete e-commerce & market solution set to grow for the years to come.
The first part we did was establish the brand presence as something youthful and fun. Bright colors with unique designs was our path forward.
From Packaging To Product.
We kinda did...
all of the things.
Launch film & brand story line, pitch deck, complete digital development and design, product design & development, social media implementation, art direction and creative.
MEET CHADD
We made a film that explained the thinking behind Beefy Cups:
Chadd was tired of tiny cups, especially after his girlfriend moved in and tossed out his old, awesome college cups cause they were gross...
Brand & Logo
Kickstarter Campaign Development & Asset Builds
Our goal was to create a super iconic logo that served as a "marking" on all of our products. The goal is to etch the word "beefy" into every single encounter with our new brand until it becomes a household name.
Detailed Manufacturing
Product Design
Custom Packaging
Social Promos
A series of promotional product videos for social media advertising. Everything we do sets the tone for "who we are" as a brand.
eCommerce Integration
Whoever is behind this brand marketing, give them a raise.
- Blake, Random Facebook commenter