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CASE STUDY

Beefy Launch

2021

Building and Launching a Direct-to-Consumer Housewares Product Line from Scratch.

Beefy Brands, a completely new label in the houseware market starting from zero, needed a full 360 package to help launch its first product — Beefy Cups. Beefy Cups were their first attempt to penetrate the bland market segment with something fun, young, & energised. 

They didn’t need an expensive “idea”. They needed real world results that would help elevate them as a potential contender in the market segment.

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Not just any cups, Beefy Cups.

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What we did.

To play in the market and get a head start, Beefy needed a complete brand & business solution. We helped Beefy from the ground up — working with e-commerce developers, designers, and product teams to craft a complete brand identity with startup constraints. 

Operating with the scrappiness of a small business mentality, we were able to turn around not only a brand but a complete e-commerce & market solution set to grow for the years to come.

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The first part we did was establish the brand presence as something youthful and fun. Bright colors with unique designs was our path forward. 

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From Packaging To Product.

We kinda did...
all of the things.

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Launch film & brand story line, pitch deck, complete digital development and design, product design & development, social media implementation, art direction and creative.

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MEET CHADD

We made a film that explained the thinking behind Beefy Cups:

Chadd was tired of tiny cups, especially after his girlfriend moved in and tossed out his old, awesome college cups cause they were gross...

Brand & Logo

Kickstarter Campaign Development & Asset Builds

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Our goal was to create a super iconic logo that served as a "marking" on all of our products. The goal is to etch the word "beefy" into every single encounter with our new brand until it becomes a household name. 

Detailed Manufacturing

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Product Design

Custom Packaging

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Social Promos

A series of promotional product videos for social media advertising. Everything we do sets the tone for "who we are" as a brand. 

eCommerce Integration

RESULTS

We Actually DID IT.

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Whoever is behind this brand marketing, give them a raise.

- Blake, Random Facebook commenter