Interesti-fying an Everyday, American Town.
A tiny enclave completely surrounded by Denver, Colorado has been overlooked for 69 years since its independence.
After decades of missed attempts to make itself known, they wanted to start owning a voice and make themselves known as an independent city.
Since its independence in 1951, Glendale, CO has never established who they really were in the greater public eye, overshadowed by Denver and the other more popular Glendales of the USA.
Locally at first glance, Glendale has been viewed as nothing more than a place to shop at Home Depot or Target… or late night strip clubs.
How do you market a seemingly average, overlooked American town?
Crafting a refreshed, authentic voice.
On 2nd glance, Glendale is actually an interesting town in that their core beliefs are what exactly Americans want & need to hear in the current zeigeist.
We gave Glendale the ability to own the persona & voice they’ve always known to have, and never knew they could have.
Using the right blend of OOH & digital with copy and art, we crafted a campaign that has turned heads and rallied the town in pride.
We began with a relook at their most visible brand element: their city-wide logo.
We wanted to set the pace in the right direction and get the city to own itself more, having fun in the process. The logo was a great place to start.
We took the most iconic element of the city - the Infinity Park archway - and incorporated it into the logo layout, using our revised color spectrum. We incorporated one old element from the old logo that is seen throughout the city - the 4g's - and integrated it to the new look for a small accent of familiarity from the old.
The highlights on the side represent the setting sun. We wanted to avoid "mountain" at all costs, as seen with nearly every Colorado based brand or city brand.
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